We gathered the most noticeable news on digital marketing, mostly on SEO. Top 10 news and updates are shared bundled in a nutshell, every Thursday. Subscribe and we’ll visit your inbox every week.
1〉 The Things SEO Tools Can’t Tell You
There some major things that any tool can’t give you. Corey Morris shares seven bullet points, some of them are obvious, such as goals or KPIs. Yes, even the most sophisticated tool can’t define these for you. Other ones may catch your attention; such as what your content strategy should be.
2〉 How They Achieved a Google Page Speed Score of 100 With WordPress
Only the people who are keen to get perfection would have tried to get a score of 100 on Google Page Speed test. And it seems it’s not that hard to achieve it. Nick LeRoy shares the operation to speed up WordPress.
3〉 SEO Strategies for Different Business Models
Kevin Indig points out that there can not be “one fits for all” strategy when it comes to SEO. This is true, you can not treat all sites alike. Quote: “There are significant differences between the importance of ranking factors for one industry versus the other.” So whatever sector you are working or dealing with, you should take a look at this post.
4〉 How to Get a Customer to Edit Their Negative Review
Did you know that 57% of consumers will only use a business if it has four or more stars? And more than 70% of customers are either likely to continue doing business with a brand that resolves their complaints?
5〉 Google Ads To Drop Accelerated Delivery On September 17th
Google said “Starting September 17, 2019, Standard delivery will be the only ad delivery method for Search campaigns, Shopping campaigns, and shared budgets. Accelerated delivery will no longer be available.” And after that date, if you still have an on-going ad that set for accelerated delivery, Google will automatically switch those over to standard delivery.
6〉 How to use PPC data to drive more SEO traffic
Quoted from Adelina Karpenkova: “It’s no surprise that PPC campaigns are great for driving quick results. However, it’s not the only way paid campaigns can bring profit to digital marketers. Integrating your PPC data in your SEO strategy will help you improve your overall performance.”
As Converged SEO Team, we strongly believe that converging data from cross-channel is a key to success that not everyone is applying.
7〉 Native lazy-loading for the web
Google shares browser-level native lazy-loading on its web.dev website. This post is very useful for those who ask themselves “Is this even necessary?” Page speed is one of the most important ranking parameters on Google, as Google announced in January 2018 and lazy-loading may take away some of your concerns about page speed.
8〉 Are Your Lead Conversion Rates Above Average?
Meghan Huston shares this great industry benchmark study findings for you to figure out your lead conversion rates’ performance and to compare your business with your competitors.
9〉 Six Content and Domain Migrations Happening in the UK Right Now
As Steve Paine points out, executing a domain or content move can be difficult, but sometimes it’s necessary. If you’re planning a migration, here are 6 content moves happening right now, that will help you plan and track.
10〉 Google Adds Delivery Icons To Local Pack
Google has added delivery icons to the local pack listings that Google can send searchers directly to an online delivery service. If you are in the delivery business, you might be interested in this one.