1〉 Why App Store Optimization is Important
Let’s see how many apps are available out there now: More than 2 million! The average smartphone user has more than 80 apps downloaded on their device. App store optimization (ASO) is pretty important if you’d like your app to be discovered by people. Here’s the blog post that was written by Converged Team member Cemre Yildiz.
2〉 Long Term Duplicate Image Experiment
If you are in SEO or solely content creation part of the business, you know one thing clear: Google does not like duplicate content. Shai Aharony shares the experiment on duplicate images and their consequences.
3〉 How to secure links and coverage reactively
Kristina Lazarevic shares tools and basic tips on reactive link building that involves clients’ contributions and jumping on current online discussions.
4〉 Google Search Console Notices For Removing Noindex Robots.txt
The notice reads as Barry Schwartz shared, “Remove “noindex” statements from the robots.txt of http:” It then says “Google has identified that your site’s robots.txt file contains the unsupported rule “noindex”. This rule was never officially supported by Google and on September 1, 2019 it will stop working. Please see our help center to learn how to block pages from the Google index.”
5〉 What is a Ranking Factor?
Since there is a cloud of every bit of misleading information on the subject at Twitter and other places on the internet, Tom Capper has shared what actually is a ranking factor. Definitely worth skimming through the misconceptions he shared.
6〉 9 Tips to Integrate Organic, Paid, and Content
Heather Physioc shares nine great tips to integrate organic, paid and content, all together. There’s also a five minutes video if you don’t feel like reading.
7〉 Google Image Search Launched Swipe Up Visit Site
If your audience or customers use heavily mobile, this feature will bring you the excitement. “Swipe to Visit,” as Google calls it, “uses AMP’s prerender capability to show a preview of the page displayed at the bottom of the screen.
8〉 9 Google Ads Mistakes That Are Hurting Your Business
Brittany Zerr points out nine Google Ads mistakes (with scenarios that could actually happen) you should avoid at all costs.
- You Have Unorganized Ad Groups With a Ton of Keywords
- You Chose the Wrong Keyword Match Type
- You’re Not Using Negative Keywords Enough (Or Properly)
9〉 Using Data Visualization for Business Understanding
In order to know your customer, you have to know their demographics, without a doubt. They also share how to decode confusing excel tables full of data.
10〉 About the digital dashboards – let’s talk from the heart.
As George Harris, you also noticed a trend emerging: digital dashboards. We use them, probably you use them because it’s a convenient way to create reports. But as George points out, there are some areas to double-check when using dashboards.