1〉 A Guide to Content Marketing by Generation
Baby Boomers, Generation X, and Millennials are the current three main generations you should concentrate on. If you want to make sure your content marketing is effective for each generation you’re targeting, you must understand the motivations, challenges, and habits of each generation, and how you should tailor your content accordingly.
2〉 How YMYL Websites Can Improve E-A-T
Alex Andrews from Builtvisible states that algorithm updates have increasingly rewarded websites that demonstrate expertise, authoritativeness and trustworthiness (E-A-T) through their content, although it’s worth noting that this has always been Google’s intention. These three pillars of content quality are discussed in Google’s Search Quality Rater Guidelines, a 166-page manual given to the ‘search quality raters’ who evaluate Google’s search results.
3〉 Google Works To Make Robots Exclusion Protocol A Real Standard
Google just celebrated Robots.txt’s birthday by tweeting “Happy 25th birthday, robots.txt! You make the Internet a better place.” And after 25 years, robots.txt is slowly becoming a standard. If you don’t know what it is, it basically helps Google (and website owners) to use the crawl budget efficiently. You can view your websites’ robots.txt by simply typing in your browser: https://yourdomain.com/robots.txt
4〉 A Benchmark Report – The 2019 Video in Business
Video is a powerful medium and it becomes even stronger every year. Thus, its value to businesses keeps on increasing. If you are into this, you should know the benchmarks to guide you along the way. You can download the report directly from Vidyard website.
5〉 Traffic forecasting: Predicting potential return from 87% of buyers who start with “Search”
Emily Alford shares what traffic forecasting is and how you can do it for your brand. A well-done traffic forecasting will provide you:
- Monthly traffic and revenue projections
- Insights into the impact of specific keywords on customized initiatives and goals
- Project engagement and ROI for defined keywords in both search and social
- Identification of gaps in competitors’ strategies
- Identification of weaknesses in your own strategy
6〉 Google’s Guide on “Creating better ad experiences for everyone”
69% of people surveyed said that they were motivated to install ad blockers by annoying or intrusive ads. Ad blockers are like cancer in the digital marketing world. Thus it’s better to check out Google’s guide.
7〉 Tips To Increase Your Email Open Rates – Based on Data
Email marketing is one of the leading channels. When it comes to email open rates, there is a lot to consider as factors. To see the benchmark study published by Marketing Insider Group, don’t be shy to check the link below. They also provided CTR rate, unsubscribe rate, bounce rate and even spam rate.
8〉 Google Featured Snippets More Images Section
Looks like Google is testing for showing more images within the featured snippets. It’s not official, so it can also be a bug.
9〉 Everything that’s new in Siri Shortcuts (in the public beta)
With the public beta of iOS 13 and iPadOS 13 released last month, iPhone and iPad users find themselves with a new app installed by default: Shortcuts. Another big leap forward in Apple’s voice strategy.
10〉 10 of the latest examples of augmented reality brand experiences
Nikki Gilliland shares the latest examples on AR that brands use. Toyota, ASOS, Modiface, Adidas is on the list. Worth checking out.