1〉 Google I/O 2019: New Features in Google Play Console To Help Your Mobile Business Grow
There have been many features released or announced during Google I/O 2019. The most important features that have been announced are Android App Bundles, new reports data to improve iteration and tracking performance and tools to help your business grow through marketing and monetization.
2〉 Does your page support rich results?
Here’s a tool that is free to use, published by Google. It is called “Rich Results Test”.
“The new functionality will help you review your structured data implementation using both user agents to prepare for mobile-first indexing.” as Google announced on their Twitter.
3〉 The 55 Best Free SEO Tools For Every Task
When we hear about a new curated list of free SEO tools, we can’t stand not sharing it. This one is created by Cyrus Shepard and shared on Moz Blog. Worth checking out.
4〉 The Releasing of gtrends.app
This is a Google Trends Connector for Data Studio. If you are not using Google Data Studio at all, you are missing out on the opportunity to improve your reporting process. You can start exploring it and then check this guide on implementation of gtrends on your custom built Google Data Studio document.
5〉 Calculating Click Through Rates for SEO, based on Google Search Console Data
As Martijn Scheijbeler mentions in this post “Averages lie & average click-through rates aren’t very helpful!” There is also a 5-minute video which will guide you through the setup process in RStudio.
6〉 There is an update on Firefox that you should not miss out
Firefox is now available with enhanced tracking protection by its default. In addition to that, there are some other updates called “Facebook Container”, “Firefox Monitor” and “Lockwise”. It’s all about building trust when it comes to data privacy for end users. And we should be aware of this as digital marketers.
7〉 Google Webmaster Conference Officially Launches
Google officially launched the Google Webmaster Conference. The goal the conference series is to bring any critical webmaster related content to make your site perform better in search. This is great for website owners because it is directly coming from Googlers who might not be able to have their own events or travel to events. For example, they are taking place in Japan, Indonesia, India.
8〉 Wix SEO vs. WordPress: 6.4M Domains Studied
Wix’s reputation among SEO professionals isn’t great. Ahrefs conducted a study by looking at more than 6 million domains. From the link, you can go see the full study. But for those who don’t have that time we are sharing the conclusion. If you want to put out yourself on the web very quickly and you won’t be considering SEO for your digital marketing strategy Wix is great. If you are willing to show some effort SEO-wise, then WordPress is your place to go.
9〉 A guide to implementing Google’s “How-to” schema
SEO industry evolving and now we can use “how-to” schema. Ryan Roberts shared this guide for doing correctly in order to achieve success on Google SERP (Search Engine Result Page).
10〉 How many Google Analytics accounts actually connect Google Ads?
Edward Upton from Econsultancy shares his experiment on Google Analytics. According to him, this experiment went on just out of curiosity. But the end results stand out: One-quarter of larger companies don’t connect Google Ads with Google Analytics. Wait, what?