Thursday10 Digital Newsletter – Week 66

Posted by on May 30, 2019 in Thursday10 | No Comments

Mobile First Indexing

1〉 Mobile-First Indexing by default for new domains

Google announced all new websites are now being crawled and indexed mobile-first starting July 1, 2019. Apparently, most of the new websites are ready for this update.

Check it out on Google Webmasters Blog

Search Quality Raters Guidelines

2〉 Google Updates The Search Quality Raters Guidelines After 10 Months

Nearly once a year, Google updates the Search Quality Rater Guideline. If you don’t know what this guideline is, it is the guideline used by humans hired as consultants to review both the live and test Google search results, aimed at giving feedback to Google’s search engineers to make improvements to the Google search algorithms. Jennifer Slegg reviewed what has changed.

Read more on The SEM Post

SMX London 2019

3〉 Advanced data-driven technical SEO – SMX London 2019

Here’s the presentation deck of Bastian Grimm during SMX London 2019. He talked about merging logfiles, Google Analytics, Google Search Console and web crawl data.

Take a look at SlideShare

SEO traffic is plateauing

4〉 12 reasons your SEO traffic is plateauing and how to fix it

1. Not enough input
2. Content grows faster than link velocity
3. Site growth exceeds crawl budget
4. Site is too slow
5. Under-developed brand
6. Too much outdated content (Happens more often than you might think.)
7. Penalties
8. Too many (aggressive) ads
9. Low degree of mobile-friendliness
10. Too many technical issues
11. Changed User-Intent
12. Competition from Google

Check it out on Kevin Indig’s Website

Martin Splitt

5〉 How Google-bot actually works?

This video is published on YouTube at Google Webmasters, starring Martin Splitt (WebMaster Trends Analyst, Google) and his guest Suz Hinton (Cloud Developer Advocate, Microsoft). If you have 16 minutes available, worth to watch.

Check it out on YouTube

Build Links

6〉 How to Use Trending Topics to Build Links & Boost Traffic

Jason Hennessey shares how to build links in order to boost organic traffic by feeding on Google Trends, Facebook and Reddit.

Read more on Search Engine Journal

SEOs Enjoying Google's Favicon

7〉 SEOs Enjoying Google’s Favicon Mobile Search Results Interface

Google changed how mobile search engine result page (SERP) looks by including favicons and making the “Ad” section look less like an ad. Some SEOs had just a little fun with this latest update.

Check it out on SeroundTable

PPC & SEO Synergy: How to Find Efficiencies Between the Two Channels

8〉 PPC & SEO Synergy: How to Find Efficiencies Between the Two Channels

Samuel Mangialavori shares how PPC and SEO can create great harmony when it comes to digital marketing. This post is the first of a series of 3 articles: the last one will include a downloadable checklist. You’ll also have answers to the questions listed below:

  • What is Google Ads’ quality score?
  • What is Google Ads’ landing page experience?
  • How PPC broader matches can help SEO?

Check it out on Gotch SEO Website

Yoast SEO 11.3

9〉 Yoast SEO 11.3 lets you add an image of a person to its structured data graph

In its update notes, Yoast reminds us that sites below WordPress 5.2 may no longer be supported.

Read it on Search Engine Land

How much of your media budget should you spend on paid search

10〉 How much of your media budget should you spend on paid search?

Forecasting paid search performance could be tricky. Luckily this question has a data-backed answer. Wesley Parker shares how to quantify the impact of paid search on your other channels.

Read more on Econsultancy Blog


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