1〉 Mobile-First Indexing by default for new domains
Google announced all new websites are now being crawled and indexed mobile-first starting July 1, 2019. Apparently, most of the new websites are ready for this update.
2〉 Google Updates The Search Quality Raters Guidelines After 10 Months
Nearly once a year, Google updates the Search Quality Rater Guideline. If you don’t know what this guideline is, it is the guideline used by humans hired as consultants to review both the live and test Google search results, aimed at giving feedback to Google’s search engineers to make improvements to the Google search algorithms. Jennifer Slegg reviewed what has changed.
3〉 Advanced data-driven technical SEO – SMX London 2019
Here’s the presentation deck of Bastian Grimm during SMX London 2019. He talked about merging logfiles, Google Analytics, Google Search Console and web crawl data.
4〉 12 reasons your SEO traffic is plateauing and how to fix it
1. Not enough input
2. Content grows faster than link velocity
3. Site growth exceeds crawl budget
4. Site is too slow
5. Under-developed brand
6. Too much outdated content (Happens more often than you might think.)
8. Too many (aggressive) ads
9. Low degree of mobile-friendliness
10. Too many technical issues
11. Changed User-Intent
12. Competition from Google
5〉 How Google-bot actually works?
This video is published on YouTube at Google Webmasters, starring Martin Splitt (WebMaster Trends Analyst, Google) and his guest Suz Hinton (Cloud Developer Advocate, Microsoft). If you have 16 minutes available, worth to watch.
6〉 How to Use Trending Topics to Build Links & Boost Traffic
Jason Hennessey shares how to build links in order to boost organic traffic by feeding on Google Trends, Facebook and Reddit.
7〉 SEOs Enjoying Google’s Favicon Mobile Search Results Interface
Google changed how mobile search engine result page (SERP) looks by including favicons and making the “Ad” section look less like an ad. Some SEOs had just a little fun with this latest update.
8〉 PPC & SEO Synergy: How to Find Efficiencies Between the Two Channels
Samuel Mangialavori shares how PPC and SEO can create great harmony when it comes to digital marketing. This post is the first of a series of 3 articles: the last one will include a downloadable checklist. You’ll also have answers to the questions listed below:
- What is Google Ads’ quality score?
- What is Google Ads’ landing page experience?
- How PPC broader matches can help SEO?
9〉 Yoast SEO 11.3 lets you add an image of a person to its structured data graph
In its update notes, Yoast reminds us that sites below WordPress 5.2 may no longer be supported.
10〉 How much of your media budget should you spend on paid search?
Forecasting paid search performance could be tricky. Luckily this question has a data-backed answer. Wesley Parker shares how to quantify the impact of paid search on your other channels.