1〉 Another Google Glass? Glass Enterprise Edition 2
Google states that this glass will provide the enterprise businesses with the tools they need to work better, smarter and faster.
2〉 Google URL Inspection Tool Is Not For Images
As can be seen at John Mueller’s tweet regarding the issue, Google’s URL Inspection tool within Google Search Console only works for web pages. It doesn’t work for images or other file types. At least not yet.
3〉 25% of Users Abandon Apps After One Use
Let’s give full definitions of user retention and user abandonment that Localytics shares:
- User Retention: The percentage of users who return to an app more than 10 times.
- User Abandonment: The percentage of users who abandon an app after one session.
4〉 Competitor Analysis: A Structured Approach
You definitely should have a clear picture of the competitor’s strengths and areas where you can improve yourself. Paola Didone from Distilled shares where you can start finding solutions.
5〉 Seven reasons why your rankings dropped and how to fix them
There’s this fact: nobody is safe from a sudden drop in rankings. As Inna Yatsyna mentions, be careful about the technical items, redirections, lost links, outdated content, poor user experience.
6〉 How to Build a Powerful Twitter Marketing Strategy: A Marketer’s Guide
Justin Kerby who is the co-founder of Something Great published a detailed guide on Twitter Marketing. We believe Twitter is not the same as other social media channels. Fewer tweets may be shooting in the air now when compared with the previous year, but it is true that it’s still the fastest social network in terms of real-time event reporting.
7〉 Google Tag Manager Click Tracking: All You Need to Know
The most common interactions that users are doing are page loading, scrolling and/or clicking. Tracking such interactions is key in order to understand user/visitor behaviour better. Julius Fedorovicius from Analytics Mania had this great guide for GTM click tracking way before. It is now updated!
8〉 How to Build a Niche Website
Nathan Gotch published a definitive guide on how to build a niche website. There’s also a 55-minute video embedded in the article if you enjoy watching rather than reading. A very detailed guide from A-Z starting from finding a niche.
9〉 Should you hire a content agency, or keep resource in-house?
Rebecca Brown has shared the in-house vs agency argument with her point of view. She answers several questions:
- Do you have the internal resource to support an agency?
- Is the brand you work for investing in quality content?
- Do you need a specialist or generalist knowledge?
- Are you able to invest in the correct tooling?
- How important is it to have an on-site team?
10〉 Are marketers in the Philippines facing the omnichannel challenge?
Looks like the internet users in the Philippines spend more time online than those in any other country. You might wonder: How much more can they be spending? Filipino netizens spent an average of 10 hours and two minutes online every day, nearly 50% longer than the average internet user, globally, who spent 6.5 hours online daily.