1〉 Google I/O’19 in a nutshell (with SEO takeaways)
Converged Asia Contributor Hulya Coban gathered all the major updates of Google I/O’19 and summarized them in a nutshell for you to enjoy in one stroke.
- Googlebot will be evergreen from now on. It will use the latest version of Google Chrome.
- Search Console will include a speed report section to show our slow and fast pages from CrUX data.
- Google suggests using responsive websites for mobile, not m. subdomains.
- Google Images will be much more important to get organic traffic, image search results will include more text to show what that page is talking about. So give attention to your images where to put them and how to implement structured data.
- If you want your pages to be shown in Google Discover, use high-quality images.
- How to’s, Q&A’s and FAQs are new structured data type Google will use. If you have these types of content, consider implementing structured data to get the chance for rich results.
2〉 Beware OTAs! Google has landed on your field
There’s an easier way to plan and organize your trips now and it’s called Google. Google Trips serve as the one place for all of your trip details.
3〉 Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live
The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon.
4〉 You’re Doomed Without Links
Google constantly changes, so SEO changes with it. One thing stayed the same though. Davis Farkas shares this case study which shows links are still important in 2019.
5〉 Sustainability Still Drives Sales
The ways in which companies are delivering on their brand promises to consumers is steadily widening as sustainability expands well beyond food and beverages. Here’s Nielsen’s amazing infographic on the subject.
6〉 How Google Chrome’s cross-site cookie & fingerprinting changes will affect marketers
Cookie privacy change will enable users to clear all cross-site cookies while leaving single domain cookies unaffected, preserving user logins and settings. So do we like it as users? Big yes. Do we like it as digital marketers? Probably not so much since it will also enable browsers to provide clear information about which sites are setting these cookies, so users can make informed choices about how their data is used. And that means a ton of additional work.
7〉 2019 Engagement Benchmarks for Apps in the Shopping Category
Ashley Sefferman shares app engagement benchmarks. First thing’s first: All apps aren’t created equal, and metrics of success look different across industries based on differences in customer engagement opportunities and goals. In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category.
8〉 Google’s Translatotron converts one spoken language to another, no text involved
A new research project from Google takes spoken sentences in one language and outputs spoken words in another — but unlike most translation techniques, it uses no intermediate text, working solely with the audio. This makes it quick, but more importantly lets it more easily reflect the cadence and tone of the speaker’s voice.
9〉 Essential Chrome Extensions
Richard Robertson from Builtvisible shares some great Chrome extensions that should be in the analyst’s toolbelt.
10〉 How to use domain authority for digital PR and content marketing
Domenica D’Ottavio states “Improving your DA doesn’t mean you’re improving your rankings. Others tend to find it useful on its own as a quick way to determine the quality or trustworthiness of a site.” So true.