1〉 Pillar and Cluster Content: Tested a number of times and verified that it works.
Our beloved team member, Cemre Yildiz wrote an article on how to create content with pillar and cluster method in 3 steps. She also shares various examples and end results.
Pillar content includes clusters in itself. Cluster contents are written around a specific topic and the pillar content summarizes them in a slightly longer post.
2〉 How Google Search know the best date for your web page
Have you noticed some of the articles’ dates are not shared with the users? Yet, Google is extracting that data to display on the search engine result page (SERP). John Mueller from Google explains the factors used to show the date in SERP and what to do right about it.
3〉 A Technical SEO Guide to Lighthouse Performance Metrics
As Google has been pointing out since last year, more loading speed means less money. In this article, Jamie Alberico explained how to utilize and interpret Lighthouse in order to make your website faster and more responsive in 5 steps.
4〉 New mobile friendly SEO audit in the Lighthouse Chrome extension
Google calls this new item as “tap target spacing” and it audits if the links or buttons on your webpage is large enough for users to engage properly. Definitely worth visiting Lighthouse to try out this new feature.
5〉 Google Shopping Ads to Automatically Appear in Google Images
With the recent update to Google Ads, shopping ads can be shown in Google images. This feature is automatic and no need for manual adjustments. From now on ads placement is default placement on Google images.
6〉 Google search dominance has businesses paying for their name and then what?
No one can deny Google, Facebook and Amazon have enormous power on the Internet. Even you have to be in competition on your branded keywords, which you have to pay for big techs for ads. Presidential candidate and Senator Elizabeth Warren proposed how to break oppressing power of big tech companies.
8〉 How To Check If Search Engine Evaluators Have Manually Reviewed Your Site
Amazing post about tracking Search Engine Evaluators who are visiting your website. Matthew shows how to set up your Google Analytics account in order to understand if Search Engine Evaluators visited your website. He also shares tips if you have been affected by their evaluation what remedy actions you should take to get back your traffic.
9〉 How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement)
This informative article from Moz is full of technical details about how to utilize your GTM Cookie tracking and getting a better understanding of your data and turn into the conversion.
10〉 Youtube trigger isn’t working in Google Tag Manager? Here are the ways to fix it
Julius Fedorovicius explains common reasons why built-in trigger doesn’t work in GTM. He points out 6 steps on how to fix these issues.
- Play around with the new “Enable this trigger on” setting
- Load the Youtube Iframe API library
- Privacy-enhanced mode
- Custom Youtube listener by Bounteous
- Modified Cardinal Path’s solution