Thursday10 Digital Newsletter – Week 56

Posted by on Mar 14, 2019 in Thursday10 | No Comments

PILLAR CLUSTER COLOURFUL

1〉 Pillar and Cluster Content: Tested a number of times and verified that it works.

Our beloved team member, Cemre Yildiz wrote an article on how to create content with pillar and cluster method in 3 steps. She also shares various examples and end results.

Pillar content includes clusters in itself. Cluster contents are written around a specific topic and the pillar content summarizes them in a slightly longer post.

Read more on pillar and cluster content


 How Google Search know the best date for your web page

2〉 How Google Search know the best date for your web page

Have you noticed some of the articles’ dates are not shared with the users? Yet, Google is extracting that data to display on the search engine result page (SERP). John Mueller from Google explains the factors used to show the date in SERP and what to do right about it.

Read more on Google Webmasters Blog


Technical SEO Guide to Lighthouse

3〉 A Technical SEO Guide to Lighthouse Performance Metrics

As Google has been pointing out since last year, more loading speed means less money. In this article, Jamie Alberico explained how to utilize and interpret Lighthouse in order to make your website faster and more responsive in 5 steps.

Take a look at Search Engine Journal


tap target spacing

4〉 New mobile friendly SEO audit in the Lighthouse Chrome extension

Google calls this new item as “tap target spacing” and it audits if the links or buttons on your webpage is large enough for users to engage properly. Definitely worth visiting Lighthouse to try out this new feature.

Check it out on Twitter


Google Shopping Ads to Automatically Appear in Google Images

5〉 Google Shopping Ads to Automatically Appear in Google Images

With the recent update to Google Ads, shopping ads can be shown in Google images. This feature is automatic and no need for manual adjustments. From now on ads placement is default placement on Google images.

Check it out on Search Engine Journal


Google search dominance has businesses paying for their name

6〉 Google search dominance has businesses paying for their name and then what?

No one can deny Google, Facebook and Amazon have enormous power on the Internet. Even you have to be in competition on your branded keywords, which you have to pay for big techs for ads. Presidential candidate and Senator Elizabeth Warren proposed how to break oppressing power of big tech companies.

Read more on Bloomberg


new JavaScript SEO video series

7〉 Introducing a new JavaScript SEO video series

If you are interested in javascript in SEO, there is a new video series on YouTube Google Webmasters channel. Videos are extremely easy to follow.

Check it out on Google Blog


Search Engine Evaluators

8〉 How To Check If Search Engine Evaluators Have Manually Reviewed Your Site

Amazing post about tracking Search Engine Evaluators who are visiting your website. Matthew shows how to set up your Google Analytics account in order to understand if Search Engine Evaluators visited your website. He also shares tips if you have been affected by their evaluation what remedy actions you should take to get back your traffic.

Check it out on Matthew Woodward Blog


How to Set Up GTM Cookie Tracking

9〉 How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement)

This informative article from Moz is full of technical details about how to utilize your GTM Cookie tracking and getting a better understanding of your data and turn into the conversion.

Read it on Moz Blog


Youtube trigger isn’t working in Google Tag Manager

10〉 Youtube trigger isn’t working in Google Tag Manager? Here are the ways to fix it

Julius Fedorovicius explains common reasons why built-in trigger doesn’t work in GTM. He points out 6 steps on how to fix these issues.

  1. Enable JavaScript API support to all embedded Youtube videos
  2. Play around with the new “Enable this trigger on” setting
  3. Load the Youtube Iframe API library
  4. Privacy-enhanced mode
  5. Custom Youtube listener by Bounteous
  6. Modified Cardinal Path’s solution

Read more on Analytics Mania Blog

 

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