1〉 Backlinko Analyzed 912 Million Blog Posts. Here’s What They Learned About Content Marketing
Backlinko partnered with Buzzsumo to create this study content, they have analyzed almost 1 billion posts. They have looked at factors such as content format, word count, social media shares etc.
2〉 Google Search Console adds Products to enhancements reporting section
Google announced that it opens a section on Google Search Console for Products schema markup. It is a good update for e-commerce websites.
3〉 Link reclamation: A practical guide for turning unlinked brand mentions into links
James underlines an important topic about unlinked brand mentions for PR efforts. He created a survey for link reclamation, and on this content, he gives recommendations about how to do so.
4〉 The Easiest Tool for Testing Page Speed – PageSpeed Insights API
Meagen created a script for extracting PageSpeed Insights from Google. You can see a clean list of URLs with page speed metrics such as first contentful painting time, performance score etc.
Kouhei created an up to date summary of script scheduling in Chrome, so you can see how browsers execute and schedule scripts.
6〉 Kinsta Analyzed 13 Billion Log Entries – Here’s What They Learned
Kinsta analyzed 13 Billion log entries where they split the data into 3 categories:
- Access Log Stats
- Cache Performance Log Stats
- PHP engine
Here are some insights:
– Search engine crawlers ended with 19% of all requests.
– 87% of the requests were going to HTTPS websites.
7〉 The best internal linking structure depends on your business model
Kevin argues about the internal linking structure and what your preference should be. He compares Atlassian vs. Amazon link structure and explains centralized & decentralized internal linking.
8〉 Google: Hello, .dev!
Google introduces .dev domains from Google Registry. Here are some companies that started to use it; GitHub.dev, Codecademy.dev, Slack.dev
9〉 How You Can See Google Search Results for Different Locations
When users search on Google from different locations, the results they see will differ. Aleh explains how you can get precise results for different locations.
10〉 How to Calculate the ROI of Your SEO Campaigns Using Google Analytics
Adam lists the steps that need to be taken for SEO ROI calculations;
1. Set up Conversion Tracking
2. Analyze Your Conversion Tracking
3. Calculate Your ROI Percentage