Thursday10 Digital Newsletter – Week 43

Posted by on Nov 29, 2018 in Thursday10 | No Comments

how to rank for head terms

1〉 How to rank for head terms

Tom Capper shares a number of evidences to rank for head terms. His hypothesis is that head terms are no longer about ranking factors. Ranking factors are simply the metrics Google uses in order to decide who ranks.

Read more on Distilled

What SEOs Can Learn from AdWords

2〉 What SEOs Can Learn from AdWords

As Converged we strongly believe that AdWords and organic search should work together for an effective success. It looks like Dana DiTomaso has the same perspective with us. She explains how SEOs can improve their work by taking insights from paid search in this article.

Read more on Moz Blog

Notice on Google Search Console

3〉 Have You Seen This Notice on Google Search Console?

The notice reads “Important: This report will soon be replaced by the new Performance Report . Please update your links to point to the new report,” and hyperlinks to the new report.

Take a look at Seroundtable

Google CTR

4〉 Google CTR for All Paid, Organic, & No-Click Searches

Rand Fishkin has done it again, writing a remarkable piece of content. He used the data he gathered from Jumpshot to show us all that Google searches resulting in no clicks on mobile devices are more than 60% of all searches.

Read more on Sparktoro Blog

campaign-based marketing could be holding you back

5〉 Why campaign-based marketing could be holding you back

This is almost a must read for all digital marketers out there. Jeff Rajeck from econsultancy simplified what campaign-centric marketing and customer-centric marketing are about. Definitely worth reading.

Read more on Econsultancy

Conversion Tracking 2019

6〉 Conversion Tracking 2019: New Facebook Attribution vs Google

Christoph Bodenstein guides us through everything we all need to know about how conversion pixels by major marketing platforms work.

Read more on Adverity Blog

GEO-IP is illegal

7〉 Geo-Blocking: a new Regulation Enters into Force

This is definitely an important update that all should pay attention to since it is a regulation that we are talking about. As of December 3rd, 2018 redirecting someone based on their GEO-IP is about to become illegal in the EU.

Check out the Regulation

Showing Zero Search Results

8〉 Google is Showing Zero Search Results for Time, Calculations & Conversions. Again.

Google is showing answers for calculation, unit conversion, and local time queries without any search results on mobile devices for users to click on.

See it on Alakov Blog

LinkedIn email address exports

9〉 LinkedIn cuts off email address exports with new privacy setting

Josh Constine shared a huge privacy update on LinkedIn on Techcrunch. This update is definitely a touchdown for users’ privacy, but it seems it will be a loss for businesses or simply any people who used to export the e-mail addresses of their connections.

Read more on Techcrunch

Attention to All WordPress Users

10〉 Attention to All WordPress Users

It has been discovered that the Appspector Browser Extension injects code into WordPress posts. If you are using WordPress, you sure need to read for knowing how widespread it is and how you know you are affected.

Read more on Worldoweb


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